Some people still think User Experience is a “nice to have”, in fact, it’s a “must have”. In a market as crowded and as fragmented as the one most of us operate in today, standing out and being top of mind is critical for long term business success. Even short term goals can benefit from a user centered design process. Many articles have been written that highlight the research that has been done that show the positive financial impact of having User Experience as one of the pillars that support your business. Here is another.