I had to take my car to be repaired and had to get a rental. I lucked out and they gave me a new Range Rover. I had to run some errands so I got to spend some time in the car driving around town. I enjoyed the ride, it was smooth, responsive, and the interior was nicely appointed. All in all, I was impressed. When I got home I pulled into the garage, got out, and was about to open the door going into my house when I sensed the lighting in the garage was a little different. I turned around and my eye was drawn to this spot on my garage floor. I smiled as I walked towards it, and my smile grew larger as I stood next to it and realized it projected out of the bottom of the rear view mirror and had a stylized Range Rover in the middle. It made an impression, that was a nice touch.
I’m a User Experience Designer
My thoughts on user experience move outside of digital but are all in the service of seeking design solutions. Many of us are awash in these experiences, but for these encounters to help rather than hinder, to provide opportunity rather than obstacle, they must be well thought out and well executed. Based not only on observation and analysis, but as much on creativity. Uncovering the needs of your users, and balancing those with the goals of your business can be both art and science. Inspiration can come from anywhere.
- Delightful March 24, 2016
- Good Design February 11, 2016
- Not what I was expecting January 2, 2016
- Beautiful design is not always good design November 17, 2015
- Millennials see themselves as greedy, self-absorbed and wasteful, study finds September 4, 2015
Call me: 678.463.4149
Email me: firstname.lastname@example.org