I saw an episode of the TV show Silicon Valley with my wife a few weeks ago. When they got to a point in the story where their software platform wasn’t understood by users I immediately called out “They need a UX designer!”.
I work for a large company that has been in business for decades, and I understand how UX can be a difficult concept to incorporate into our existing products and services. But I’m surprised that a show that portrays a silicon valley start-up didn’t incorporate UX as an intrinsic part of their make-up. But maybe I’m not.